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isPartOf:"Journal of business-to-business marketing"
~isPartOf:"essentials"
~subject:"Relationship marketing"
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Search: subject_exact:"Business-to-business marketing"
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Relationship marketing
Business-to-business marketing
140
B-to-B-Marketing
138
Lieferantenmanagement
76
Supplier relationship management
76
industrial marketing
57
business marketing
54
Beziehungsmarketing
35
Marketing
26
Marketing management
24
Marketingmanagement
24
Salespeople
15
Verkaufspersonal
15
Selling
14
Verkauf
14
USA
13
United States
13
Confidence
11
Vertrauen
11
Bibliometrics
10
Bibliometrie
10
Business-to-Business-Marketing
10
Innovation
10
Business network
9
Customer satisfaction
9
Kundenzufriedenheit
9
Marketing theory
9
Marketingtheorie
9
Unternehmensnetzwerk
9
Consumer behaviour
8
Electronic Commerce
8
Konsumentenverhalten
8
Lieferkette
8
Supply chain
8
business-to-business marketing
8
Customer value
7
E-commerce
7
Industrie
7
Innovation management
7
Innovationsmanagement
7
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English
35
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Good, Megan C.
2
Krishnan, Vijaykumar
2
Rodriguez, Michael
2
Schwepker, Charles H. <Jr.>
2
Akrout, Houcine
1
Alam, Ian
1
Alnakhli, Hayam
1
Anderson, James C.
1
Besson, Ekaterina
1
Boyer, Stefanie
1
Brexendorf, Tim Oliver
1
Brink, Kyle E.
1
Brockman, Beverly K.
1
Buvik, Arnt
1
Ching, Lim Ai
1
Cohen, Scott
1
Davies, Mark A. P.
1
De Villiers, Jacobus Christiaan
1
Eisend, Martin
1
Ennew, Christine T.
1
Eßig, Michael
1
Fang, Shyh-Rong
1
Ferro, Carlos
1
Fleming, David
1
Gesell, Claudia
1
Giusti, Giovanni
1
Glas, Andreas
1
Greuling, Kathrin
1
Henneberg, Stephen
1
Hennigs, Nadine
1
Herbst, Frederick Jacobus
1
Hoeffler, Steve
1
Iacobucci, Dawn
1
Inyang, Aniefre Eddie
1
Itani, Omar S.
1
Jiang, Zhizhong
1
Jørgensen, Poul Erik Flyvholm
1
Kilian, Thomas
1
Kirchberger, Markus
1
Kowalkowski, Christian
1
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Journal of business-to-business marketing
essentials
Industrial marketing management : the international journal for industrial and high-tech firms
157
The journal of business & industrial marketing
86
Journal of business research : JBR
35
Journal of Business & Industrial Marketing
32
SpringerLink / Bücher
12
European Journal of Marketing
10
Journal of marketing
10
Journal of the Academy of Marketing Science
10
International Journal of Bank Marketing
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
The journal of personal selling & sales management : JPSSM
8
International journal of procurement management
6
Journal of customer behaviour
6
Management decision : MD
6
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of services marketing
5
Cogent business & management
4
European journal of marketing
4
Gabler Edition Wissenschaft
4
Journal of Services Marketing
4
Journal of personal selling & sales management : JPSSM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Springer eBook Collection
4
Springer eBook Collection / Business and Economics
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of strategic marketing
3
Marketing Intelligence & Planning
3
Marketing theory
3
The service industries journal
3
Total quality management & business excellence
3
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ECONIS (ZBW)
35
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1
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35
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1
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
2
Relationship quality between small and medium-sized enterprise partners during threatening times : the role of contact frequency and social exchanges
Trapp, N. Leila
;
Jørgensen, Poul Erik Flyvholm
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10014290391
Saved in:
3
Improving business-to-business relationship quality through salespeople's grit and political skill
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of business-to-business marketing
29
(
2022
)
3/4
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013417384
Saved in:
4
Stop making excuses : reducing unethical behavior and improving performance and relationship quality
Good, Megan C.
;
Schwepker, Charles H. <Jr.>
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 177-196
Persistent link: https://www.econbiz.de/10013359018
Saved in:
5
Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
Saved in:
6
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
7
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
8
Comparing digital strategies and social media usage in B2B and B2C industries in Spain
López-López, David
;
Giusti, Giovanni
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012259328
Saved in:
9
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
Saved in:
10
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
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