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isPartOf:"Journal of business-to-business marketing"
~subject:"Consumer behaviour"
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Consumer behaviour
Business-to-business marketing
128
B-to-B-Marketing
126
Lieferantenmanagement
76
Supplier relationship management
76
industrial marketing
57
business marketing
54
Beziehungsmarketing
35
Relationship marketing
35
Marketing
26
Marketing management
23
Marketingmanagement
23
Salespeople
15
Verkaufspersonal
15
USA
13
United States
13
Confidence
11
Selling
11
Verkauf
11
Vertrauen
11
Bibliometrics
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Bibliometrie
10
Innovation
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Business network
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Customer satisfaction
9
Kundenzufriedenheit
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Marketing theory
9
Marketingtheorie
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Unternehmensnetzwerk
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Konsumentenverhalten
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Lieferkette
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Supply chain
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business-to-business marketing
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Customer value
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E-commerce
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Anderson, James C.
1
Bindroo, Vishal
1
Brink, Kyle E.
1
Ching, Lim Ai
1
De Villiers, Jacobus Christiaan
1
Echambadi, Raj
1
Erkin, Aras
1
Herbst, Frederick Jacobus
1
Kirchberger, Markus
1
Long, Yu
1
Mariadoss, Babu John
1
McShane, Lindsay
1
Nysveen, Herbjørn
1
Pancer, Ethan
1
Poole, Maxwell
1
Sarangee, Kumar R.
1
Schaffrath, Kathrin
1
Schmidt, Holger J.
1
Skard, Siv
1
Steenkamp, Pieter
1
Terblanche-Smit, Marlize
1
Wang, Guocai
1
Wang, Xiaoyan
1
Wee, Chow Hou
1
Wentzel, Daniel
1
Wouters, Marc
1
Zondag, Marcel M.
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
51
The journal of business & industrial marketing
25
Journal of business research : JBR
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of personal selling & sales management
4
SpringerLink / Bücher
4
European journal of marketing : EJM
3
Journal of retailing and consumer services
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Research
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
The journal of personal selling & sales management : JPSSM
2
The journal of product & brand management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The service industries journal
2
Total quality management & business excellence
2
Advances in electronic marketing
1
Asia Pacific business review
1
Beiträge zur empirischen Marketing- und Vertriebsforschung
1
Beiträge zur empirischen Marketing- und Vertriebsforschung / Research
1
Berichte aus der Betriebswirtschaft
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Business Guides on the Go
1
Business strategy and the environment
1
Business-to-Business-Marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Challenges for the trade of Central and Southeast Europe
1
Cogent business & management
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Gabler Edition Wissenschaft / Business-to Business Marketing
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Schriftenreihe der Handelshochschule Leipzig
1
Ifo-Studien zu Handels- und Dienstleistungsfragen
1
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ECONIS (ZBW)
8
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1
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
2
Customer satisfaction with consumption systems
Bindroo, Vishal
;
Mariadoss, Babu John
;
Echambadi, Raj
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012196327
Saved in:
3
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
Saved in:
4
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
Saved in:
5
Purchasing for someone else in a B-to-B context : joint effects of choice overload and accountability
Schaffrath, Kathrin
;
Wentzel, Daniel
;
Erkin, Aras
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 11-29
Persistent link: https://www.econbiz.de/10011847813
Saved in:
6
Trusting beliefs and loyalty in B-to-B self-services
Skard, Siv
;
Nysveen, Herbjørn
- In:
Journal of business-to-business marketing
23
(
2016
)
4
,
pp. 257-276
Persistent link: https://www.econbiz.de/10011637113
Saved in:
7
Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.
;
Brink, Kyle E.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
Saved in:
8
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai
;
Wang, Xiaoyan
;
Long, Yu
;
Wee, Chow Hou
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Saved in:
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