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isPartOf:"Journal of career development"
~isPartOf:"Journal of marketing for higher education"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Studierende"
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Konsumentenverhalten
Students
267
Studierende
267
Career development
132
Karriereplanung
132
Higher education institution
108
Hochschule
108
Erwerbsverlauf
84
Occupational attainment
84
Studium
49
University education
49
Personality psychology
35
Persönlichkeitspsychologie
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31
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31
higher education
30
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29
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29
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25
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25
college students
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22
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Customer satisfaction
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Kundenzufriedenheit
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career development
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Brand management
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Markenführung
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social cognitive career theory
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Bildungsverhalten
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Brand image
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Educational behaviour
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Geschlecht
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Ahmed, Masood
1
Akahome, Joy Eghonghon
1
Aktan, Murat
1
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1
Allen, Evelyn C.
1
Altınbaṣak-Farina, İpek
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Alzghoul, Yahya A.
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Amir, Huma
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1
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1
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1
Graeff, T.
1
Hameed, Irfan
1
Harb, Ayman Abdo
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1
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1
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Khan, Kamran
1
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1
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1
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1
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1
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Journal of career development
Journal of marketing for higher education
Young consumers : insight and ideas for responsible marketers
20
International journal of consumer studies
12
Journal of business research : JBR
7
Journal of fashion marketing and management
7
Cogent business & management
6
International review on public and non-profit marketing
5
Journal of financial services marketing : JFSM
5
Journal of nonprofit & public sector marketing
5
International journal of technology marketing : IJTMkt
4
Journal of marketing education : JME
4
Management : journal of contemporary management issues
4
The international journal of bank marketing : IJBM
4
Amfiteatru economic : an economic and business research periodical
3
International journal of business information systems : IJBIS
3
International journal of sport management and marketing : IJSMM
3
Journal of Islamic marketing : JIMA
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of consumer behaviour : an international research review
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of international consumer marketing
3
Services marketing quarterly
3
African journal of business and economic research : AJBER
2
Corporate reputation review : an international journal
2
International journal of business innovation and research
2
International journal of business innovation and research : IJBIR
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of quality and service sciences
2
International journal of sports marketing & sponsorship
2
Journal for global business advancement : JGBA
2
Journal of Contemporary Issues in Business and Government
2
Journal of accounting & management information systems : JAMIS
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer studies and home economics
2
Journal of customer behaviour
2
Journal of education for business
2
Journal of electronic commerce research : JECR
2
Journal of food products marketing
2
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ECONIS (ZBW)
22
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1
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
2
Cultural exploration as an antecedent of students' intention to attend university events : an extension of the theory of reasoned action
Harb, Ayman Abdo
;
Khliefat, Aahed
;
Alzghoul, Yahya A.
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10014566934
Saved in:
3
Higher education institution choice intention model : mediation effect of attitude
Tasel-Jurkovic, Kevser
;
Altınbaṣak-Farina, İpek
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 136-155
Persistent link: https://www.econbiz.de/10014566952
Saved in:
4
The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty
Ali, Mazhar
;
Amir, Huma
;
Ahmed, Masood
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 201-222
Persistent link: https://www.econbiz.de/10014566956
Saved in:
5
The educational placebo effect : branding higher education benefits student learning
Esteky, Sina
;
Kalati, S. H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 246-261
Persistent link: https://www.econbiz.de/10014566960
Saved in:
6
Does forced-shift to online learning affect university brand image in South Korea? : role of perceived harm and international students' learning engagement
Zaman, Umer
;
Aktan, Murat
;
Baber, Hasnan
;
Nawaz, Shahid
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 390-414
Persistent link: https://www.econbiz.de/10014566981
Saved in:
7
College choice & the consumer : the impact of gender on higher education enrollment
Prach, Jessica
;
Johnson, Ane Turner
;
Ferguson, Sarah
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 415-435
Persistent link: https://www.econbiz.de/10014566984
Saved in:
8
The roles of the country's cognitive, affective, and personality aspects in international students' decision-making
Hendriana, Evelyn
;
Khairil Wahidin Awang
;
Raja Nerina …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10014419262
Saved in:
9
Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran
;
Hameed, Irfan
;
Hussainy, Syed Karamatullah
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
Saved in:
10
Social brand engagement and brand positioning for higher educational institutions : an empirical study in Sri Lanka
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10013483242
Saved in:
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