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isPartOf:"Journal of career development"
~isPartOf:"Journal of marketing for higher education"
~subject:"Relationship marketing"
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Relationship marketing
Students
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Studierende
267
Career development
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Karriereplanung
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Higher education institution
108
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108
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84
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social cognitive career theory
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Perin, Marcelo Gattermann
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Akahome, Joy Eghonghon
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Journal of career development
Journal of marketing for higher education
European research studies
3
Journal of Asian finance, economics and business : JAFEB
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
Corporate reputation review : an international journal
2
International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of fashion marketing and management
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Journal of hospitality marketing & management
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Journal of modelling in management
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Journal of nonprofit & public sector marketing
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Management revue : socio-economic studies
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Services marketing quarterly
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Wirtschaftswissenschaft
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Advances in applied business research : the L.A.B.S. initiative
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Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
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Asian Academy of Management journal
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Atlantic review of economics : AROE
1
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
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Cases on innovations in educational marketing : transnational and technological strategies
1
Cogent business & management
1
DBS business review : an international academic collaboration
1
E-marketing ; Vol. 1
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Eurasian business review
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European journal of marketing
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European research on management and business economics
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Expert journal of marketing
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International journal of business and economics
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International journal of business innovation and research : IJBIR
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International journal of education economics and development
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International journal of education economics and development : IJEED
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International journal of electronic customer relationship management : IJECRM
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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International journal of financial research
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International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
International journal of sport management and marketing : IJSMM
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International journal of technology, policy and management : IJTPM
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ECONIS (ZBW)
22
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1
Marketing of higher education institutes through the creation of positive learning experiences : analyzing the role of teachers' caring behaviors
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 116-135
Persistent link: https://www.econbiz.de/10014566950
Saved in:
2
The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty
Ali, Mazhar
;
Amir, Huma
;
Ahmed, Masood
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 201-222
Persistent link: https://www.econbiz.de/10014566956
Saved in:
3
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
4
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
5
Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran
;
Hameed, Irfan
;
Hussainy, Syed Karamatullah
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
Saved in:
6
Co-creating positive outcomes in higher education : are students ready for co-creation?
Tarı Kasnakoğlu, Berna
;
Mercan, Hande
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10013277223
Saved in:
7
The influence of course experience, satisfaction, and loyalty on students' word-of-mouth and re-enrolment intentions
Rehman, Mohsin Abdur
;
Woyo, Erisher
;
Akahome, Joy Eghonghon
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013483261
Saved in:
8
Moderating effect of perceived trust on service quality : student satisfaction relationship : evidence from Indian higher management education institutions
Sonali Singh
;
Jasial, Sumeet Singh
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 280-304
Persistent link: https://www.econbiz.de/10012695063
Saved in:
9
What constitutes student-university brand relationship? : Malaysian students' perspective
Hashim, Sharizal
;
Norjaya Mohd. Yasin
;
Siti Aisyah Ya'kob
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 180-202
Persistent link: https://www.econbiz.de/10012312378
Saved in:
10
Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío
;
Perea, Eva
;
Olmo, …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012258502
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