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isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Schriftenreihe Angewandte Betriebswirtschaft"
~subject:"Advertising industry"
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Journal of business economics : JBE
Schriftenreihe Angewandte Betriebswirtschaft
Marburger Japan-Reihe : mjr
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Zur Konzeption einer integrierten dynamischen Werbemittelprogramm- und Mediabudgetplanung
Ter Haseborg, Fokko
- In:
Journal of business economics : JBE
60
(
1990
)
9
,
pp. 963-986
Persistent link: https://www.econbiz.de/10001090573
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