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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Business horizons"
~isPartOf:"Journal of promotion management : JPM"
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Brand
93
Markenartikel
93
Consumer behaviour
63
Konsumentenverhalten
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Brand management
57
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57
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37
Markenimage
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Chartrand, Tanya L.
3
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Business horizons
Journal of promotion management : JPM
The journal of brand management : an international journal
282
Journal of business research : JBR
264
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Asia Pacific journal of marketing and logistics
47
Journal of marketing
44
Marketing letters : a journal of research in marketing
42
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of marketing communications
35
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Journal of strategic marketing
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
Cogent business & management
23
Journal of international marketing
23
International journal of advertising : the review of marketing communications
21
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ECONIS (ZBW)
93
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1
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10
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93
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Five naming strategies to help tell your organization's story
Bendell, Bari L.
;
Kristal, Emma K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 387-404
Persistent link: https://www.econbiz.de/10014304276
Saved in:
3
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
4
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
5
Legitimately luxurious : creating authentic luxury brands
Goldstein, Guy A.
;
Carpenter, Gregory S.
- In:
Business horizons
65
(
2022
)
5
,
pp. 631-642
Persistent link: https://www.econbiz.de/10013383192
Saved in:
6
Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Gelb, Betsy D.
;
Morris, Bruce
;
Friedman, Ana
- In:
Business horizons
64
(
2021
)
5
,
pp. 575-585
Persistent link: https://www.econbiz.de/10012990347
Saved in:
7
Brand protection across the enterprise : toward a total-business solution
Wilson, Jeremy M.
;
Grammich, Clifford A.
- In:
Business horizons
63
(
2020
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012238290
Saved in:
8
History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
9
Open branding : managing the unauthorized use of brand-related intellectual property
Robson, Karen
;
De Beer, Jeremy
;
McCarthy, Ian P.
- In:
Business horizons
63
(
2020
)
6
,
pp. 773-785
Persistent link: https://www.econbiz.de/10012388376
Saved in:
10
Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
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