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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Business horizons"
~language:"eng"
~person:"Berthon, Pierre R."
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Business horizons
International journal of wine business research : IJWBR
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Journal of advertising research
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
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