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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Business horizons"
~language:"eng"
~subject:"Werbewirkung"
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Werbewirkung
Brand
64
Markenartikel
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Consumer behaviour
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Andrade, Eduardo B.
1
Brasel, S. Adam
1
Dalton, Amy N.
1
Dong, Lily
1
Laran, Juliano
1
Montgomery, Nicole Votolato
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Business horizons
Journal of business research : JBR
28
The journal of product & brand management
24
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
14
The journal of brand management : an international journal
14
International journal of advertising : the quarterly review of marketing communications
13
Psychology & marketing
12
Journal of retailing and consumer services
11
Journal of the Academy of Marketing Science
8
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Marketing letters : a journal of research in marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of advertising research
6
Journal of promotion management : innovations in planning and applied research
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of consumer marketing
5
Journal of global fashion marketing : JGfM
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing : ZFP ; journal of research and management
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
European journal of marketing
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
International advertising and communication : current insights and empirical findings
2
International journal of business innovation and research : IJBIR
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of market research
2
International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
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1
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
Saved in:
2
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Saved in:
3
I imagine, I experience, I like : the false experience effect
Rajagopal, Priyali
;
Montgomery, Nicole Votolato
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 578-594
Persistent link: https://www.econbiz.de/10009375669
Saved in:
4
The use of Western brands in asserting Chinese national identity
Dong, Lily
;
Tian, Kelly
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 504-523
Persistent link: https://www.econbiz.de/10003895848
Saved in:
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