//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"The journal of consumer marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
128
Markenartikel
128
Consumer behaviour
112
Konsumentenverhalten
112
Brand management
85
Markenführung
85
Brand image
79
Markenimage
79
Beziehungsmarketing
29
Relationship marketing
29
Designation of origin
14
Herkunftsbezeichnung
14
USA
12
United States
12
Luxury goods
11
Luxusgüter
11
Advertising effects
10
Brand loyalty
10
Werbewirkung
10
Emotion
9
Hotel industry
9
Hotellerie
9
Markentreue
9
Brand equity
8
Customer satisfaction
8
Kundenzufriedenheit
8
Brands
7
Confidence
7
International marketing
7
Internationales Marketing
7
Vertrauen
7
Brand trust
6
China
6
Internet marketing
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
Social Web
6
Social web
6
Viral marketing
6
more ...
less ...
Online availability
All
Undetermined
60
Free
1
Type of publication
All
Article
128
Type of publication (narrower categories)
All
Article in journal
128
Aufsatz in Zeitschrift
128
Conference paper
2
Konferenzbeitrag
2
Language
All
English
128
Author
All
Chartrand, Tanya L.
3
Han, Heesup
3
Ahluwalia, Rohini
2
Ahn, Jiseon
2
Back, Ki-Joon
2
Black, William C.
2
Castaño, Raquel
2
Fitzsimons, Gavan J.
2
Ge, Jiaye
2
Herrmann, Jean-Luc
2
Hwang, Jinsoo
2
Jang, Soocheong
2
King, Ceridwyn
2
Law, Chun Hung Roberts
2
Leone, Robert P.
2
Magnusson, Peter
2
Merunka, Dwight
2
Montgomery, Nicole Votolato
2
Song, Hak-jun
2
Sternthal, Brian
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Akram, M. S.
1
Albert, Noel
1
Andrade, Eduardo B.
1
Andéhn, Mikael
1
Arli, Denni
1
Astakhova, Marina
1
Aurand, Timothy W.
1
Bahn, Kenneth D.
1
Bang, Nguyen
1
Bellezza, Silvia
1
Beneke, Justin
1
Bettman, James R.
1
Bhaduri, Gargi
1
Bhattacharjee, Amit
1
Bianchi, Constanza
1
Biehal, Gabriel
1
Block, Martin P.
1
Bolton, Lisa E.
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
International journal of hospitality management
International marketing review
The journal of consumer marketing
The journal of brand management : an international journal
282
Journal of business research : JBR
264
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
59
Asia Pacific journal of marketing and logistics
47
Journal of marketing
44
Marketing letters : a journal of research in marketing
42
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of fashion marketing and management
36
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Journal of strategic marketing
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Journal of global marketing
24
Journal of retailing
24
Cogent business & management
23
more ...
less ...
Source
All
ECONIS (ZBW)
128
Showing
1
-
10
of
128
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
4
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
5
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
6
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
7
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
8
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->