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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand management"
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Brand management
Brand
104
Markenartikel
104
Consumer behaviour
90
Konsumentenverhalten
90
Markenführung
65
Brand image
59
Markenimage
59
Beziehungsmarketing
27
Relationship marketing
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11
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Advertising effects
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Brand loyalty
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Werbewirkung
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Emotion
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Customer satisfaction
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Kundenzufriedenheit
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Luxusgüter
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Brand equity
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Confidence
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Vertrauen
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Advertising
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Gastronomie
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Internet marketing
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Marketingmanagement
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Online-Marketing
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Han, Heesup
3
Ahn, Jiseon
2
Back, Ki-Joon
2
Black, William C.
2
Castaño, Raquel
2
Herrmann, Jean-Luc
2
Hwang, Jinsoo
2
King, Ceridwyn
2
Law, Chun Hung Roberts
2
Leone, Robert P.
2
Song, Hak-jun
2
Ahluwalia, Rohini
1
Astakhova, Marina
1
Aurand, Timothy W.
1
Bang, Nguyen
1
Beneke, Justin
1
Bhaduri, Gargi
1
Bianchi, Constanza
1
Block, Martin P.
1
Bolton, Lisa E.
1
Brandstätter, Marion
1
Brick, Danielle J.
1
Cacho-Elizondo, Silvia
1
Carsana, Laurence
1
Chan, Elisa K.
1
Chartrand, Tanya L.
1
Chattopadhyay, Amitava
1
Choe, Ja Young
1
Choe, Yunseon
1
Chua, Bee-Lia
1
Corneille, Olivier
1
Cui, Geng
1
Dash, Satya Bhushan
1
Descotes, Raluca Mogos
1
Dianoux, Christian
1
Dorner, Florian
1
Drennan, Judy
1
Fabrize, Robert O.
1
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1
Fiore, Ann Marie
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
International journal of hospitality management
The journal of consumer marketing
Journal of business research : JBR
231
The journal of brand management : an international journal
229
The journal of product & brand management
192
Journal of retailing and consumer services
139
European journal of marketing : EJM
56
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
SpringerLink / Bücher
31
Industrial marketing management : the international journal for industrial and high-tech firms
28
European journal of marketing
27
Journal of marketing
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Brands and branding
26
Journal of the Academy of Marketing Science
26
Journal of fashion marketing and management
25
Journal of promotion management : JPM
25
Business horizons
24
International journal of consumer studies
24
Journal of international consumer marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing management : MM
23
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
Journal of global marketing
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International journal of market research
20
International marketing review
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of retailing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Qualitative market research : an international journal
19
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ECONIS (ZBW)
65
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
3
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
4
Soft brand or independent? : evidence from the first decade of the soft branding, strategy in the U.S. market
Chan, Elisa K.
;
Hodari, Demian
;
Li, Tianze
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209298
Saved in:
5
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
6
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
7
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
8
Social servicescape's impact on customer perceptions of the hospitality brand : the role of branded social cues
Garmaroudi, Saeed Andaji
;
King, Ceridwyn
;
Lu, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012435849
Saved in:
9
The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
10
Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495122
Saved in:
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