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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"International journal of hospitality management"
~isPartOf:"The journal of consumer marketing"
~subject:"Internet marketing"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
International journal of hospitality management
The journal of consumer marketing
Journal of business research : JBR
34
The journal of product & brand management
21
The journal of brand management : an international journal
14
Journal of retailing and consumer services
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of electronic marketing and retailing : IJEMR
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Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Psychology & marketing
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European journal of marketing : EJM
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Global business review
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of market research
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Journal of consumer marketing
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Journal of fashion marketing and management
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Journal of global marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Technological forecasting & social change : an international journal
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Working paper series / Department of Economics, University of Missouri-Columbia
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Business Analytics
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ECONIS (ZBW)
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1
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
2
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
3
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
4
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
5
Enhancing online brand experiences : an application of congruity theory
Lee, Seonjeong
;
Jeong, Miyoung
- In:
International journal of hospitality management
40
(
2014
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010388602
Saved in:
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