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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of business ethics : JBE"
~subject:"Narrative method"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business ethics : JBE
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Popular culture, moral narratives and organizational portrayals : a multimodal reflexive analysis of a reality television show
Farias, Carine
;
Seremani, Tapiwa
;
Fernández, Pablo D.
- In:
Journal of business ethics : JBE
171
(
2021
)
2
,
pp. 211-226
Persistent link: https://www.econbiz.de/10012546707
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2
When narrative brands end : the impact of narrative closure and consumption sociality on loss accommodation
Russell, Cristel Antonia
;
Schau, Hope Jensen
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1039-1062
Persistent link: https://www.econbiz.de/10010353454
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