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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of international consumer marketing"
~person:"Chan, Kenny K."
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Chinese consumer behavior
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brand consciousness
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Chan, Kenny K.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of global marketing
Journal of international consumer marketing
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Exploring the antecedents and consequences of míng pái kòng (brand-name fanaticism) among China's Generation Y
Chan, Kenny K.
;
Wang, Xia
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10011284962
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