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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Marketing intelligence & planning"
~person:"Phau, Ian"
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Phau, Ian
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of international consumer marketing
Marketing intelligence & planning
Journal of business research : JBR
4
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3
Journal of promotion management : JPM
2
The journal of brand management : an international journal
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Country of origin effect : looking back and moving forward
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ECONIS (ZBW)
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The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
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2
Do prototypical brands have an advantage over me-too brands in mature marketplace?
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
25
(
2013
)
5
,
pp. 305-318
Persistent link: https://www.econbiz.de/10010210571
Saved in:
3
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
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