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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~person:"Ahluwalia, Rohini"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of international consumer marketing
The journal of product & brand management
Brands and brand management : contemporary research perspectives
2
Marketing and consumer psychology series
1
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ECONIS (ZBW)
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Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
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When brand personality matters : the moderating role of attachment styles
Swaminathan, Vanitha
;
Stilley, Karen M.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 985-1002
Persistent link: https://www.econbiz.de/10003861949
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