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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing"
~subject:"Produktgestaltung"
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Produktgestaltung
Psychology of advertising
40
Werbepsychologie
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Consumer behaviour
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Advertising
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1985
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1986
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing
Bedrijfseconomische verhandeling
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing research : JMR
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Psychology & marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Sensory marketing : research on the sensuality of products
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Verpackung - Medium im Trend der Wünsche : Marketing-Instrument Verpackung
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Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin
;
Deng, Xiaoyan
;
Unnava, Hanumantha Rao
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
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2
The Presenter's Paradox
Weaver, Kimberlee
;
Garcia, Stephen M.
;
Schwarz, Norbert
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 445-460
Persistent link: https://www.econbiz.de/10009658080
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