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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Profisport"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of business research : JBR
2
Applied economics letters
1
Arbeitspapiere des Lehrstuhls / Westfälische Wilhelms-Universität, Münster, Lehrstuhl für Betriebswirtschaftslehre insbesondere Controlling
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Pakistan journal of commerce and social sciences
1
Sport management review
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Wirtschaftlicher und sportlicher Wettbewerb : Festschrift für Rainer Gömmel zum 65. Geburtstag
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The influence of non-transactional fan engagement on merchandise consumption
Huettermann, Marcel
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013198833
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2
Sport ticket sales training : perceived effectiveness and impact on ticket sales results
Popp, Nels
;
Simmons, Jason M.
;
McEvoy, Chad D.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
2
,
pp. 99-109
Persistent link: https://www.econbiz.de/10011716621
Saved in:
3
Impulsive purchasing behavior for professional sports team-licensed merchandise-from the perspective of group effects
Chen, Chen-yueh
;
Lin, Yi-hsiu
;
Chang, Wen-mei
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10010257038
Saved in:
4
The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event
Andrew, Damon P. S.
;
Kim, Seungmo
;
O'Neal, Nick
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 199-209
Persistent link: https://www.econbiz.de/10003940619
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