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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Strategien erfolgreicher TV-Marken : eine internationale Analyse"
~subject:"Narrative method"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Strategien erfolgreicher TV-Marken : eine internationale Analyse
Journal of business ethics : JBE
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When narrative brands end : the impact of narrative closure and consumption sociality on loss accommodation
Russell, Cristel Antonia
;
Schau, Hope Jensen
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1039-1062
Persistent link: https://www.econbiz.de/10010353454
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