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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"The journal of consumer marketing"
~subject:"Advertising"
~subject:"Market research"
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Advertising
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Herrmann, Jean-Luc
2
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1
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1
Dianoux, Christian
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Johnson, Allison R.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of consumer marketing
Journal of business research : JBR
15
Journal of advertising research
13
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing communications
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
Journal of promotion management : JPM
7
The journal of brand management : an international journal
7
The journal of product & brand management
7
Journal of retailing and consumer services
6
Psychology & marketing
6
European journal of operational research : EJOR
5
Journal of marketing
5
International journal of market research : JMRS ; the journal of the Market Research Society
4
European journal of marketing : EJM
3
International journal of internet marketing and advertising : IJIMA
3
International journal of production economics
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of fashion marketing and management
3
Journal of global fashion marketing : JGfM
3
Journal of promotion management : innovations in planning and applied research
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Report / Marketing Science Institute
3
The evolution of brands : from signals of quality to storehouses of trust
3
Advertising theory
2
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Corporate communications : an international journal
2
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
2
Discussion papers of interdisciplinary research project 373
2
Faculty & research / Insead : working paper series
2
Handbook of brand relationships
2
Handbuch der Marktforschung
2
International journal of consumer studies
2
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ECONIS (ZBW)
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1
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
2
Sales promotion influencing consumer brand preferences/purchases
Schultz, Don E.
;
Block, Martin P.
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
Saved in:
3
Comparative advertising : citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
4
The dimensions of prescription drug brand personality as identified by consumers
Leonard, Erica
;
Katsanis, Lea Prevel
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 583-596
Persistent link: https://www.econbiz.de/10010232012
Saved in:
5
A coal in the heart : self-relevance as a post-exit predictor of consumer anti-brand actions
Johnson, Allison R.
;
Matear, Maggie
;
Thomson, Matthew
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
1
,
pp. 108-125
Persistent link: https://www.econbiz.de/10009160935
Saved in:
6
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Saved in:
7
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
8
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
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