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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Haws, Kelly L."
~person:"Ray, Michael L."
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1986
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Haws, Kelly L.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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1
Lucky loyalty : the effect of consumer effort on predictions of randomly determined marketing outcomes
Walker Reczek, Rebecca
;
Haws, Kelly L.
;
Summers, …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1065-1077
Persistent link: https://www.econbiz.de/10010473312
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2
Affective responses mediating acceptance of advertising
Batra, Rajeev
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 234-249
Persistent link: https://www.econbiz.de/10001018725
Saved in:
3
Situational effects of advertising repetition : the moderating influence of motivation, ability, and opportunity to respond
Batra, Rajeev
- In:
Journal of consumer research : JCR ; an …
12
(
1986
)
4
,
pp. 432-468
Persistent link: https://www.econbiz.de/10001019231
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