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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"1986"
~subject:"Informationsverhalten"
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Search: subject_exact:"Psychology of advertising"
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1986
Informationsverhalten
Psychology of advertising
35
Werbepsychologie
35
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
5
Werbung
5
1985
3
Hörfunkwerbung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Radio advertising
3
Emotion
2
Fernsehen
2
Information behaviour
2
Preismanagement
2
Pricing strategy
2
Product design
2
Produktgestaltung
2
Promotional materials
2
Television
2
USA
2
United States
2
Werbemittel
2
Advertising effects
1
Backwaren
1
Bakery product
1
Brand image
1
Consumer goods marketing
1
Consumer preferences
1
Economics of information
1
Forecast
1
Fotografie
1
Humor
1
Information value
1
Informationswert
1
Informationsökonomik
1
Konsumentenpräferenzen
1
Konsumgütermarketing
1
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5
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English
5
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Batra, Rajeev
1
Deng, Xiaoyan
1
Fujita, Kentaro
1
Grant, Susan Jung
1
Janiszewski, Chris A.
1
Kan, Christina
1
Lee, Hyojin
1
Lichtenstein, Donald R.
1
Mick, David Glen
1
Mitchell, Andrew A.
1
Ray, Michael L.
1
Unnava, Hanumantha Rao
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Beyond sustainability
1
International journal of internet marketing and advertising : IJIMA
1
Konsum und Verhalten
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Marktpsychologie
1
The Sage handbook of advertising
1
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ECONIS (ZBW)
5
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1
Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
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2
Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin
;
Deng, Xiaoyan
;
Unnava, Hanumantha Rao
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
Saved in:
3
Affective responses mediating acceptance of advertising
Batra, Rajeev
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 234-249
Persistent link: https://www.econbiz.de/10001018725
Saved in:
4
Consumer research and semiotics : exploring the morphology of signs, symbols, and significance
Mick, David Glen
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10001018731
Saved in:
5
The effect of verbal and visual components of advertisements on brand attitudes
Mitchell, Andrew A.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10001018876
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