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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Advertising"
~subject:"Brand extension"
~subject:"Decision"
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Advertising
Brand extension
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35
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Brand image
8
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Sternthal, Brian
2
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Andrade, Eduardo B.
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Bellezza, Silvia
1
Dalton, Amy N.
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Dempsey, Melanie A.
1
Jiewen Hong
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Keinan, Anat
1
Keller, Kevin Lane
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Laran, Juliano
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Lynch, John G.
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Malaviya, Prashant
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Marmorstein, Howard
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
21
The journal of brand management : an international journal
14
Journal of advertising research
12
International journal of advertising : the quarterly review of marketing communications
11
The journal of product & brand management
11
Journal of advertising
10
Journal of marketing communications
8
International journal of advertising : the review of marketing communications
7
Journal of promotion management : JPM
7
Journal of retailing and consumer services
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of the Academy of Marketing Science
5
Brand management ; Vol. 3
4
Journal of marketing
4
European journal of operational research : EJOR
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
International journal of production economics
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of agricultural & food industrial organization
3
Journal of euromarketing
3
Journal of global fashion marketing : JGfM
3
Journal of international consumer marketing
3
Journal of promotion management : innovations in planning and applied research
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Report / Marketing Science Institute
3
SpringerLink / Bücher
3
Advertising theory
2
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Corporate communications : an international journal
2
European journal of marketing : EJM
2
Fashion branding and communication : core strategies of European luxury brands
2
Gabler Research
2
International journal of electronic marketing and retailing : IJEMR
2
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ECONIS (ZBW)
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1
Brand tourists : how non-core users enhance the brand image by eliciting pride
Bellezza, Silvia
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 397-417
Persistent link: https://www.econbiz.de/10010401128
Saved in:
2
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Saved in:
3
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Saved in:
4
The influence of implicit attitudes on choice when consumers are confronted with conflicting attribute information
Dempsey, Melanie A.
;
Mitchell, Andrew A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 614-625
Persistent link: https://www.econbiz.de/10008747734
Saved in:
5
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
6
The effect of regulatory orientation and decision strategy on brand judgments
Wan, Echo Wen
;
Jiewen Hong
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1026-1038
Persistent link: https://www.econbiz.de/10003861954
Saved in:
7
Choices from sets including remembered brands : use of recalled attributes and prior overall evaluations
Lynch, John G.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10001063619
Saved in:
8
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
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