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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Markentransfer"
~subject:"Product information"
~subject:"Werbewirkung"
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Markentransfer
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Brand
35
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Ahluwalia, Rohini
1
Andrade, Eduardo B.
1
Bellezza, Silvia
1
Dalton, Amy N.
1
Dempsey, Melanie A.
1
Dong, Lily
1
Keinan, Anat
1
Laran, Juliano
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Malaviya, Prashant
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Mitchell, Andrew A.
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Rajagopal, Priyali
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
35
The journal of product & brand management
26
The journal of brand management : an international journal
24
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
15
International journal of advertising : the quarterly review of marketing communications
14
Journal of promotion management : JPM
14
Psychology & marketing
14
Journal of the Academy of Marketing Science
12
Journal of retailing and consumer services
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing : ZFP ; journal of research and management
8
Marketing letters : a journal of research in marketing
8
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising : official publication of the American Academy of Advertising
7
Asia Pacific journal of marketing and logistics
6
Journal of advertising research
6
Journal of promotion management : innovations in planning and applied research
6
The journal of consumer marketing
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing intelligence & planning
5
Brand management ; Vol. 3
4
Journal of global fashion marketing : JGfM
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
SpringerLink / Bücher
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of consumer studies
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of business economics and management
3
Journal of international consumer marketing
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
The international review of retail, distribution and consumer research
3
Australasian marketing journal
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ECONIS (ZBW)
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1
Brand tourists : how non-core users enhance the brand image by eliciting pride
Bellezza, Silvia
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 397-417
Persistent link: https://www.econbiz.de/10010401128
Saved in:
2
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Saved in:
3
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Saved in:
4
I imagine, I experience, I like : the false experience effect
Rajagopal, Priyali
;
Montgomery, Nicole Votolato
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 578-594
Persistent link: https://www.econbiz.de/10009375669
Saved in:
5
The influence of implicit attitudes on choice when consumers are confronted with conflicting attribute information
Dempsey, Melanie A.
;
Mitchell, Andrew A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 614-625
Persistent link: https://www.econbiz.de/10008747734
Saved in:
6
The use of Western brands in asserting Chinese national identity
Dong, Lily
;
Tian, Kelly
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 504-523
Persistent link: https://www.econbiz.de/10003895848
Saved in:
7
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
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