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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Preismanagement"
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Preismanagement
Psychology of advertising
35
Werbepsychologie
35
Consumer behaviour
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Advertising
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Werbung
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1985
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1986
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Administrative Sciences : open access journal
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Agrarökonomische Diskussionsbeiträge
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : innovations in planning and applied research
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Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
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2
Promotion signal: proxy for a price cut?
Inman, J. Jeffrey
- In:
Journal of consumer research : JCR ; an …
17
(
1990
)
1
,
pp. 74-81
Persistent link: https://www.econbiz.de/10001098522
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