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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Verkaufsförderung"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing and consumer services
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of promotion management : JPM
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Marketing letters : a journal of research in marketing
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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KoR : internationale und kapitalmarktorientierte Rechnungslegung ; IFRS
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MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Pricing tactics, strategies, and outcomes ; Vol. 2
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Stigma by association in coupon redemption : looking cheap because of others
Argo, Jennifer J.
;
Main, Kelley J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 559-572
Persistent link: https://www.econbiz.de/10003806878
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