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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Springer eBook Collection"
~person:"Kim, Yeonshin"
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the review of marketing communications
Springer eBook Collection
Journal of advertising : official publication of the American Academy of Advertising
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Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
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