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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Springer eBook Collection"
~person:"Naderer, Brigitte"
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the review of marketing communications
Springer eBook Collection
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Effects of disclosing ads on Instagram : the moderating impact of similarity to the influencer
Naderer, Brigitte
;
Matthes, Jörg
;
Schäfer, Stephanie
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 686-707
Persistent link: https://www.econbiz.de/10012623876
Saved in:
2
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
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