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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Springer eBook Collection"
~subject:"Persönlichkeitspsychologie"
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Search: subject_exact:"Werbepsychologie"
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Persönlichkeitspsychologie
Werbepsychologie
26
Psychology of advertising
24
Advertising effects
20
Werbewirkung
20
Consumer behaviour
18
Konsumentenverhalten
18
Wirtschaftspsychologie
17
Advertising
15
Werbung
15
Economic psychology
13
Brand management
7
Markenführung
7
Emotion
6
Wahrnehmung
6
Markenimage
5
Perception
5
Brand image
4
Public sector
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USA
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United States
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Öffentlicher Sektor
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Brand
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Business ethics
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Cognition
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Human Resource Management
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Internet marketing
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Kognition
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Markenartikel
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Neues Steuerungsmodell
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New public management
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Online-Marketing
3
Personality psychology
3
Personalmanagement
3
Unternehmensethik
3
Verhaltensökonomie
3
advertising
3
Administrative reform
2
Behavioral economics
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Behaviour
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Bang, Hye Jin
1
Chen, Ming-Yi
1
Choi, Dongwon
1
Choi, Yung Kyun
1
Kim, Kacy K.
1
Kim, Yeonshin
1
Lee, Yen-I.
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Wojdynski, Bartosz W.
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Yoon, Sukki
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the review of marketing communications
Springer eBook Collection
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
McGraw-Hill series in psychology
3
International journal of happiness and development
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of career development
2
Journal of marketing theory and practice
2
Lehrbuch Gabler
2
Psychology & marketing
2
The Oxford handbook of well-being and public policy
2
A Wiley publication in psychology
1
Administrative Sciences : open access journal
1
Agricultural economics bibliographies
1
Annual review of resource economics
1
Asset price bubbles : the implications for monetary, regulatory, and international policies
1
Breaking new ground in theory and practice
1
Business ethics and leadership : BEL
1
Cross cultural management : an international journal
1
Current issues in work and organizational psychology
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Die Wirtschaftspsychologie
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / The Pensions Institute, Cass Business School, City University
1
Discussion papers in macroeconomics, forecasting and econometrics / A
1
Documento de trabajo
1
Economics, management and financial markets
1
Emerging issues and challenges in business & economics : selected contributions from the 8th Global Conference [on Business & Economics ... held at the Faculty of Economics of the University of Florence in the month of October 2008]
1
Entrepreneurship theory and practice : ET&P
1
Erasmus journal for philosophy and economics : EJPE
1
Ethics and organizational practice : questioning the moral foundations of management
1
Evaluating research and the question of criteriology
1
Evolutionary and institutional economics review
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Headline series
1
Health marketing quarterly
1
Higher School of Economics Research Paper
1
Home university library of modern knowledge
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1
Portraying product or cause in charity advertising : how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles
Chen, Ming-Yi
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 342-364
Persistent link: https://www.econbiz.de/10012200489
Saved in:
2
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
3
How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin
;
Choi, Dongwon
;
Wojdynski, Bartosz W.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
Saved in:
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