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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of business and psychology"
~isPartOf:"Springer eBook Collection"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Werbepsychologie"
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Werbung
Psychology of advertising
9
Werbepsychologie
9
Advertising effects
5
Consumer behaviour
5
Konsumentenverhalten
5
Werbewirkung
5
Advertising
4
USA
3
United States
3
Brand image
2
Celebrity endorsement
2
Celebrity-Werbung
2
Credibility
2
Economic psychology
2
Glaubwürdigkeit
2
Markenimage
2
Print advertising
2
Printwerbung
2
Wirtschaftspsychologie
2
Affective and cognitive messages
1
Australia
1
Australien
1
Betriebswirtschaftslehre
1
Bewertung
1
Brand management
1
Business economics
1
Chinese (People)
1
Chinesen
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Cognition
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Economics
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Emotion
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Estimation
1
Ethnic group
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Ethnische Gruppe
1
Evaluation
1
Experiment
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Gender
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Geschlecht
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Kaufentscheidung
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Aufsatz in Zeitschrift
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English
4
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Appiah, Osei
1
Avery, Elizabeth Johnson
1
Chang, Chingching
1
Haley, Eric
1
Lee, Yoon-joo
1
Liu, Yung-I
1
Nan, Xiaoli
1
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Journal of current issues and research in advertising : JCIRA
Journal of business and psychology
Springer eBook Collection
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
7
Psychology & marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of advertising research
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Administrative Sciences : open access journal
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Corporate communications : an international journal
1
Die Betriebswirtschaft : DBW
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
European journal of marketing : EJM
1
Frontiers of business research in China : selected publications from Chinese universities
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of emerging markets
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer marketing
1
Journal of euromarketing
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
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ECONIS (ZBW)
4
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1
Perceived source credibility and advertising persuasiveness : an investigation of moderators and psychological processes
Nan, Xiaoli
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009770245
Saved in:
2
Effectiveness of consensus information in advertising : the moderating roles of situational factors and individual differences
Chang, Chingching
- In:
Journal of business and psychology
27
(
2012
)
4
,
pp. 483-494
Persistent link: https://www.econbiz.de/10009692024
Saved in:
3
The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
Saved in:
4
Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei
;
Liu, Yung-I
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
Saved in:
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