//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"eng"
~subject:"Australia"
~subject:"Smoking"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbepsychologie"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Australia
Smoking
Psychology of advertising
7
Werbepsychologie
7
Advertising effects
5
Werbewirkung
5
Advertising
3
Consumer behaviour
3
Konsumentenverhalten
3
USA
3
United States
3
Werbung
3
Australien
2
Celebrity endorsement
2
Celebrity-Werbung
2
Credibility
2
Glaubwürdigkeit
2
Print advertising
2
Printwerbung
2
Brand image
1
Brand management
1
Chinese (People)
1
Chinesen
1
Cognition
1
Emotion
1
Ethnic group
1
Ethnische Gruppe
1
Gender
1
Geschlecht
1
Kognition
1
Markenführung
1
Markenimage
1
Perception
1
Rauchen
1
Social Marketing
1
Social marketing
1
Target group
1
Wahrnehmung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
Author
All
Carlson, Les
1
Hopkins, Christopher D.
1
Lord, Kenneth R.
1
Marchegiani, Christopher
1
Phau, Ian
1
Putrevu, Sanjay
1
Shanahan, Kevin J.
1
more ...
less ...
Published in...
All
Journal of current issues and research in advertising : JCIRA
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Circular / US Department of Agriculture
1
International employment relations review
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
SSE Riga working papers
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
Saved in:
2
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
3
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->