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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Springer eBook Collection"
~isPartOf:"The quarterly journal of economics"
~subject:"Anreiz"
~type_genre:"Aufsatz in Zeitschrift"
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Anreiz
Psychology of advertising
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Werbepsychologie
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Consumer behaviour
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Konsumentenverhalten
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USA
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United States
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Advertising
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Advertising effects
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Economic psychology
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Werbewirkung
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Werbung
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Wirtschaftspsychologie
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Behavioral economics
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Verhaltensökonomik
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Celebrity endorsement
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Celebrity-Werbung
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Credibility
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Experiment
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Glaubwürdigkeit
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Perception
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Print advertising
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Printwerbung
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Theorie
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Theory
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Wahrnehmung
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2001-2008
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Amos Tversky
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Australia
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Australien
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Brand image
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Brand management
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Chinese (People)
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Chinesen
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Consumer credit
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Geldillusion
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Genîzî, Ûrî
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Rustichini, Aldo
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Journal of current issues and research in advertising : JCIRA
Springer eBook Collection
The quarterly journal of economics
European journal of marketing : EJM
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Journal of economic behavior & organization : JEBO
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Genîzî, Ûrî
;
Rustichini, Aldo
- In:
The quarterly journal of economics
115
(
2000
)
3
,
pp. 791-810
Persistent link: https://www.econbiz.de/10001504851
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