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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Springer eBook Collection"
~isPartOf:"The quarterly journal of economics"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Werbepsychologie"
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Psychology of advertising
8
Werbepsychologie
8
Consumer behaviour
5
Konsumentenverhalten
5
USA
5
United States
5
Advertising
4
Advertising effects
4
Economic psychology
4
Werbewirkung
4
Werbung
4
Wirtschaftspsychologie
4
Behavioral economics
3
Verhaltensökonomik
3
Celebrity endorsement
2
Celebrity-Werbung
2
Credibility
2
Experiment
2
Glaubwürdigkeit
2
Perception
2
Print advertising
2
Printwerbung
2
Theorie
2
Theory
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Wahrnehmung
2
2001-2008
1
Amos Tversky
1
Anreiz
1
Australia
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Australien
1
Brand image
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Brand management
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Chinese (People)
1
Chinesen
1
Consumer credit
1
Ethnic group
1
Ethnische Gruppe
1
Geldillusion
1
Gender
1
Geschlecht
1
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Aufsatz in Zeitschrift
Article in journal
12
Hochschulschrift
5
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Collection of articles of several authors
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English
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Mullainathan, Sendhil
2
Shafir, Eldar
2
Tversky, Amos
2
Appiah, Osei
1
Avery, Elizabeth Johnson
1
Bertrand, Marianne
1
Busse, Meghan R.
1
Carlson, Les
1
Diamond, Peter A.
1
Genîzî, Ûrî
1
Haley, Eric
1
Hopkins, Christopher D.
1
Karlan, Dean
1
Lee, Yoon-joo
1
Liu, Yung-I
1
Lord, Kenneth R.
1
Nan, Xiaoli
1
Pope, Devin G.
1
Pope, Jaren C.
1
Putrevu, Sanjay
1
Rustichini, Aldo
1
Schwartzstein, Joshua
1
Shanahan, Kevin J.
1
Shleifer, Andrei
1
Silva-Risso, Jorge M.
1
Törn, Fredrik
1
Zinman, Jonathan
1
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Published in...
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Journal of current issues and research in advertising : JCIRA
Springer eBook Collection
The quarterly journal of economics
Journal of economic psychology : research in economic psychology and behavioral economics
73
Psychology & marketing
54
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
Journal of business research : JBR
20
The journal of socio-economics
19
International journal of advertising : the review of marketing communications
17
Journal of marketing research : JMR
13
Marketing : ZFP ; journal of research and management
12
Journal of economic behavior & organization : JEBO
9
Journal of marketing theory and practice
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of economic literature
8
Journal of marketing communications
8
Public personnel management
7
The American economic review
7
Administrative Sciences : open access journal
6
Cahiers du GRATICE
6
Cambridge journal of economics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of social economics
6
Journal of marketing
6
Journal of promotion management : JPM
6
Public management review
6
The economic journal : the journal of the Royal Economic Society
6
Critical review : an interdisciplinary journal of politics and society
5
Journal of business and psychology
5
Journal of business ethics : JOBE
5
Journal of retailing
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
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ECONIS (ZBW)
12
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Date (oldest first)
1
The psychological effect of weather on car purchases
Busse, Meghan R.
;
Pope, Devin G.
;
Pope, Jaren C.
; …
- In:
The quarterly journal of economics
130
(
2015
)
1
,
pp. 371-414
Persistent link: https://www.econbiz.de/10011341355
Saved in:
2
Perceived source credibility and advertising persuasiveness : an investigation of moderators and psychological processes
Nan, Xiaoli
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009770245
Saved in:
3
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
4
What's advertising content worth? : evidence from a consumer credit marketing field experiment
Bertrand, Marianne
;
Karlan, Dean
;
Mullainathan, Sendhil
; …
- In:
The quarterly journal of economics
125
(
2010
)
1
,
pp. 263-306
Persistent link: https://www.econbiz.de/10008699291
Saved in:
5
The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
Saved in:
6
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
7
Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei
;
Liu, Yung-I
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
Saved in:
8
Coarse thinking and persuasion
Mullainathan, Sendhil
;
Schwartzstein, Joshua
;
Shleifer, …
- In:
The quarterly journal of economics
123
(
2008
)
2
,
pp. 577-619
Persistent link: https://www.econbiz.de/10003880862
Saved in:
9
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
10
Pay enough or don't pay at all
Genîzî, Ûrî
;
Rustichini, Aldo
- In:
The quarterly journal of economics
115
(
2000
)
3
,
pp. 791-810
Persistent link: https://www.econbiz.de/10001504851
Saved in:
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