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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Springer eBook Collection"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of current issues and research in advertising : JCIRA
Springer eBook Collection
International journal of advertising : the review of marketing communications
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Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
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