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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~language:"eng"
~subject:"Australia"
~subject:"Celebrity endorsement"
~subject:"Social marketing"
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Celebrity endorsement
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Psychology of advertising
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Werbepsychologie
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Carlson, Les
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Hopkins, Christopher D.
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Lord, Kenneth R.
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Putrevu, Sanjay
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Shanahan, Kevin J.
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Törn, Fredrik
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Journal of current issues and research in advertising : JCIRA
Psychology & marketing
9
Journal of advertising : official publication of the American Academy of Advertising
3
Transmission
2
A research agenda for economic psychology
1
Asia-Pacific journal of business administration
1
Critical concepts in economics
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ERIM report series research in management
1
Ethics, social responsibility and sustainability in marketing
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Frontiers of business research in China : selected publications from Chinese universities
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Health marketing quarterly
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International employment relations review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International review on public and non-profit marketing
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global marketing
1
Journal of marketing theory and practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Praeger special studies
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Young consumers : insight and ideas for responsible marketers
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Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
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2
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
3
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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