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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~language:"eng"
~subject:"Australia"
~subject:"Consumer behaviour"
~type:"article"
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Consumer behaviour
Psychology of advertising
6
Werbepsychologie
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Advertising effects
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Werbewirkung
4
Advertising
3
Konsumentenverhalten
3
USA
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United States
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Celebrity endorsement
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Celebrity-Werbung
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Credibility
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Print advertising
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Australien
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Lord, Kenneth R.
1
Nan, Xiaoli
1
Putrevu, Sanjay
1
Törn, Fredrik
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Journal of current issues and research in advertising : JCIRA
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Psychology & marketing
20
International journal of advertising : the review of marketing communications
14
Journal of business research : JBR
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of advertising : official publication of the American Academy of Advertising
10
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising research
6
Journal of economic psychology : research in economic psychology and behavioral economics
6
Journal of marketing communications
6
Journal of retailing and consumer services
5
The Cambridge handbook of psychology and economic behaviour
5
Critical review : an interdisciplinary journal of politics and society
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing letters : a journal of research in marketing
4
European journal of marketing : EJM
3
International journal of hospitality management
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Journal of marketing research : JMR
3
Journal of marketing theory and practice
3
Journal of promotion management : JPM
3
Preferences or happiness?
3
The evolution of brands : from signals of quality to storehouses of trust
3
Young consumers : insight and ideas for responsible marketers
3
A research agenda for economic psychology
2
Administrative Sciences : open access journal
2
Health marketing quarterly
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business and psychology
2
Journal of consumer marketing
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
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Perceived source credibility and advertising persuasiveness : an investigation of moderators and psychological processes
Nan, Xiaoli
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009770245
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2
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
3
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
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