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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~language:"eng"
~subject:"Australia"
~subject:"Gender"
~type:"article"
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Psychology of advertising
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Avery, Elizabeth Johnson
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Haley, Eric
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Lee, Yoon-joo
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Lord, Kenneth R.
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Putrevu, Sanjay
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the quarterly review of marketing communications
4
Gender, culture, and consumer behavior
2
Journal of advertising : official publication of the American Academy of Advertising
2
Global journal of business research : GJBR
1
International employment relations review
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International journal of consumer studies
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Journal of advertising research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of internet commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Perspectives in economic psychology
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Psychology & marketing
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The journal of behavioral finance : a publication of the Institute of Behavioral Finance
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ECONIS (ZBW)
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The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
Saved in:
2
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
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