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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~language:"eng"
~subject:"Australia"
~subject:"Markenführung"
~subject:"Target group"
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Psychology of advertising
6
Werbepsychologie
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Advertising effects
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Werbewirkung
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Advertising
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Consumer behaviour
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Konsumentenverhalten
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United States
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Brand image
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Appiah, Osei
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Liu, Yung-I
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Lord, Kenneth R.
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Putrevu, Sanjay
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Törn, Fredrik
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Journal of current issues and research in advertising : JCIRA
Psychology & marketing
6
International journal of advertising : the review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of advertising research
5
International journal of advertising : the quarterly review of marketing communications
3
The journal of brand management : an international journal
3
Journal of business research : JBR
2
Journal of promotion management : JPM
2
A master class in brand planning : the timeless works of Stephen King
1
Administrative Sciences : open access journal
1
Advertising in new formats and media : current research and implications for marketers
1
Business success
1
Dexterity in global business : a cross-dimensional analysis
1
EBL-Schweitzer
1
ERIM report series research in management
1
Ebrary online
1
Essays on the effects of brand names and prices on consumer behavior
1
Handbook on brand and experience management
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
International employment relations review
1
International journal of hospitality management
1
International journal of nonprofit and voluntary sector marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management analytics
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Les cahiers de recherche / HEC Paris
1
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
1
Marketing : metaphors and metamorphosis
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Neuroscience and the economics of decision making
1
Organizational development and leadership
1
Research series / Erasmus Universiteit Rotterdam
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Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
2
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
3
Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei
;
Liu, Yung-I
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
Saved in:
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