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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~language:"eng"
~subject:"Australia"
~subject:"Smoking"
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Australia
Smoking
Psychology of advertising
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Werbepsychologie
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Advertising effects
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Werbewirkung
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Advertising
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Consumer behaviour
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Carlson, Les
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Hopkins, Christopher D.
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Lord, Kenneth R.
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Putrevu, Sanjay
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Shanahan, Kevin J.
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Journal of current issues and research in advertising : JCIRA
Circular / US Department of Agriculture
1
International employment relations review
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
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SSE Riga working papers
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
2
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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