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isPartOf:"Journal of current issues and research in advertising : JCIRA"
~language:"eng"
~subject:"Australia"
~subject:"Target group"
~subject:"Werbung"
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Werbung
Psychology of advertising
6
Werbepsychologie
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Advertising effects
4
Werbewirkung
4
Advertising
3
Consumer behaviour
3
Konsumentenverhalten
3
USA
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United States
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Celebrity endorsement
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Celebrity-Werbung
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Credibility
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Glaubwürdigkeit
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Print advertising
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Printwerbung
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Australien
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Brand image
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Brand management
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Chinese (People)
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Markenimage
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Appiah, Osei
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Avery, Elizabeth Johnson
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Haley, Eric
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Lee, Yoon-joo
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Liu, Yung-I
1
Lord, Kenneth R.
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Nan, Xiaoli
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Putrevu, Sanjay
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Journal of current issues and research in advertising : JCIRA
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
12
Psychology & marketing
8
Journal of business research : JBR
7
Journal of advertising research
6
Selling modernity : advertising in twentieth-century Germany
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
The Sage handbook of advertising
4
Journal of global marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Marketing and consumer psychology series
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The history of advertising
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
A century of marketing
1
Advances in advertising research
1
Advertising and consumer psychology
1
Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
1
Advertising in new formats and media : current research and implications for marketers
1
Breaking new ground in theory and practice
1
Contemporary cultural studies
1
Corporate communications : an international journal
1
Cowles Foundation discussion paper
1
Cross-cultural window on consumer behavior
1
Discussion paper series / School of Economics and Finance, the University of Hong Kong
1
EAA Series
1
EBL-Schweitzer
1
EBSCOhost eBook Collection
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ECONIS (ZBW)
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1
Perceived source credibility and advertising persuasiveness : an investigation of moderators and psychological processes
Nan, Xiaoli
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009770245
Saved in:
2
The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
Saved in:
3
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
4
Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei
;
Liu, Yung-I
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
Saved in:
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