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isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Werbewirkung"
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Search: subject_exact:"Advertising restriction"
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Werbewirkung
Advertising regulation
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Werbebeschränkung
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USA
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Armstrong, Jon Scott
1
Avery, Rosemary J.
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
European journal of marketing : EJM
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of marketing communications
4
Health marketing quarterly
2
International journal of advertising : the review of marketing communications
2
Journal of promotion management : JPM
2
AEM research bulletin
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Australian journal of management
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Discussion paper series / IZA
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Discussion papers / CEPR
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
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Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
IZA Discussion Paper
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
Inventi impact: retailing & consumer services
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Kelley School of Business Research Paper
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing in the new global order : challenges and opportunities
1
Marketing letters : a journal of research in marketing
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Marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Middle East journal of management : MEJM
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NBER Working Paper
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NBER working paper series
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Schriftenreihe zur Glücksspielforschung
1
The Rand journal of economics
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Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
2
Raising red flags : the change in deceptive advertising of weight loss products after the Federal Trade Commission's 2003 Red Flag Initiative
Avery, Rosemary J.
;
Cawley, John H.
;
Eisenberg, Matthew
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009753872
Saved in:
3
Evidence on the effects of mandatory disclaimers in advertising
Green, Kesten C.
;
Armstrong, Jon Scott
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 293-304
Persistent link: https://www.econbiz.de/10009679197
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