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isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Online-Marketing"
~subject:"Social Web"
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Search: subject_exact:"Consumer research"
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Online-Marketing
Social Web
Consumer behaviour
758
Konsumentenverhalten
758
Brand image
104
Markenimage
104
Brand management
97
Markenführung
97
Online retailing
94
Online-Handel
94
Beziehungsmarketing
89
Relationship marketing
89
Customer satisfaction
65
Kundenzufriedenheit
65
Social web
64
Theorie
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56
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Dens, Nathalie
3
Pelsmacker, Patrick de
3
Chen, Wen-Kuo
2
Herrando, Carolina
2
Jiménez Martínez, Julio
2
Martín de Hoyos, María José
2
Wang, Yonggui
2
Yang, Zhilin
2
Ye, Qiang
2
Zheng, Xiabing
2
Agnihotri, Durgesh
1
Al-Hawari, Mohd Ahmad
1
Alryalat, Mohammad Abdallah Ali
1
Asakawa, Kiyoshi
1
Bai, Lijuan
1
Bai, Xuesong
1
Bigné Alcañiz, J. Enrique
1
Brengman, Malaika
1
Chai Har Lee
1
Cham Tat Huei
1
Chan, S Fiona
1
Chang, Angela Wen-yu
1
Chang, Chia-ling
1
Chang, Man Kit
1
Chang, Nai-Yun
1
Chang, Ya Ping
1
Chao, Chih-Wei
1
Chaturvedi, Pallavi
1
Che, Tong
1
Chen, Chieh-Wen
1
Chen, Chien-Wen
1
Chen, Jiawen
1
Chen, Mingliang
1
Chen, Tser-yieth
1
Chen, Xiayu
1
Chen, Yangyang
1
Chen, Yen-liang
1
Chen, Yuxin
1
Chen, Zong-Cheng
1
Cheng, Hsiu-hua
1
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Journal of economic psychology : research in economic psychology and behavioral economics
Asia Pacific journal of marketing and logistics
Journal of electronic commerce research : JECR
Journal of business research : JBR
302
Journal of retailing and consumer services
241
International journal of internet marketing and advertising : IJIMA
148
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
103
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Journal of marketing communications
89
International journal of advertising : the review of marketing communications
87
International journal of electronic marketing and retailing : IJEMR
73
Journal of internet commerce
70
Technological forecasting & social change : an international journal
68
Journal of promotion management : innovations in planning and applied research
66
The journal of product & brand management
65
International journal of hospitality management
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Psychology & marketing
53
Electronic commerce research
51
International journal of consumer studies
51
Cogent business & management
48
Information systems research : ISR
47
International journal of technology marketing : IJTMkt
45
Journal of management information systems : JMIS
45
The journal of brand management : an international journal
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of marketing
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
Marketing intelligence & planning
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Tourism management : research, policies, practice
40
Journal of advertising research
39
Journal of marketing management : MM
39
International journal of advertising : the quarterly review of marketing communications
37
International journal of business information systems : IJBIS
37
Young consumers : insight and ideas for responsible marketers
37
Journal of travel and tourism marketing
35
International journal of contemporary hospitality management
34
International journal of electronic commerce : IJEC
34
Journal of hospitality marketing & management
33
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ECONIS (ZBW)
90
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1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
4
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
7
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
8
Emotional responses in online social interactions : the mediating role of flow
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1599-1617
Persistent link: https://www.econbiz.de/10014315791
Saved in:
9
An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng
;
Oh, Ga-Eun
;
Cho, Heetae
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
Saved in:
10
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
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