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isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Persönlichkeitspsychologie"
~subject:"Social Web"
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Persönlichkeitspsychologie
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Consumer behaviour
758
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758
Brand image
104
Markenimage
104
Brand management
97
Markenführung
97
Online retailing
94
Online-Handel
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Beziehungsmarketing
89
Relationship marketing
89
Customer satisfaction
65
Kundenzufriedenheit
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Social web
64
Theorie
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Theory
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Chatterjee, Ravi
2
Chen, Wen-Kuo
2
Dens, Nathalie
2
Donnelly, Grant
2
Herrando, Carolina
2
Howell, Ryan T.
2
Jiménez Martínez, Julio
2
Ksendzova, Masha
2
Martín de Hoyos, María José
2
Mishra, Sita
2
Pelsmacker, Patrick de
2
Wang, Yonggui
2
Abdul, Waheed Kareem
1
Adıgüzel, Feray
1
Agnihotri, Durgesh
1
Alryalat, Mohammad Abdallah Ali
1
Asakawa, Kiyoshi
1
Bae, Joonheui
1
Bae, Sung Hun
1
Bai, Lijuan
1
Bai, Xuesong
1
Banerjee, Saikat
1
Belei, Nina
1
Bigné Alcañiz, J. Enrique
1
Brandstätter, Hermann
1
Brengman, Malaika
1
Büttner, Oliver B.
1
Cham Tat Huei
1
Chan, S Fiona
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Chang, Angela Wen-yu
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Chang, Chun-Ming
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Chang, Chung-Chau
1
Chang, Man Kit
1
Chang, Nai-Yun
1
Chang, Shin-Shin
1
Chang, Ya Ping
1
Chaturvedi, Pallavi
1
Chen, Chieh-Wen
1
Chen, Chien-Wen
1
Chen, Jiawen
1
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Journal of economic psychology : research in economic psychology and behavioral economics
Asia Pacific journal of marketing and logistics
Journal of electronic commerce research : JECR
Journal of business research : JBR
322
Journal of retailing and consumer services
222
International journal of internet marketing and advertising : IJIMA
100
Psychology & marketing
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
The journal of product & brand management
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Journal of consumer research : JCR ; an interdisciplinary bimonthly
64
Technological forecasting & social change : an international journal
62
International journal of advertising : the review of marketing communications
59
International journal of consumer studies
59
International journal of hospitality management
58
The journal of brand management : an international journal
57
Journal of marketing communications
56
Journal of promotion management : innovations in planning and applied research
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
International journal of electronic marketing and retailing : IJEMR
46
Journal of internet commerce
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of marketing management : MM
45
Tourism management : research, policies, practice
44
Journal of fashion marketing and management
42
Journal of travel and tourism marketing
42
Young consumers : insight and ideas for responsible marketers
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Marketing intelligence & planning
39
Journal of marketing
38
Cogent business & management
36
Journal of management information systems : JMIS
36
Electronic commerce research
33
International journal of technology marketing : IJTMkt
33
Journal of international consumer marketing
33
Journal of strategic marketing
33
Journal of the Academy of Marketing Science
33
European journal of marketing : EJM
32
Information systems research : ISR
32
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1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
5
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
6
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
7
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
8
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
9
The effect of self-construal on solo dining intentions : an empirical study of Chinese consumers
Yan, An
;
Ren, Zhanzhi
;
Pei, Feng
;
Zhu, Xiaoxi
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 697-714
Persistent link: https://www.econbiz.de/10014486771
Saved in:
10
The nudge effect to change the previous users' misbehaviors to stewardship behavior in personal mobility platforms
Bae, Sung Hun
;
Bae, Joonheui
;
Jo, Seonggeun
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 756-772
Persistent link: https://www.econbiz.de/10014486777
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