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isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Business Analytics"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Cross-cultural investigation of US and Indian consumer's apparel attribute choices applying Kano's theory
Bennur, Shubhapriya
;
Jin, Byoungho
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10009784779
Saved in:
2
Young Australian consumers’ preferences for fashion apparel attributes
Jegethesan, Kavisha
;
Sneddon, Joanne N.
;
Soutar, Geoffrey N.
- In:
Journal of fashion marketing and management
16
(
2012
)
3
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009577054
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