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isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The silver market phenomenon : marketing and innovation in the aging society"
~subject:"Asiatisch-pazifischer Raum"
~subject:"Zielgruppe"
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Asiatisch-pazifischer Raum
Zielgruppe
Target group
35
Elderly people
17
Ältere Menschen
17
Consumer behaviour
15
Konsumentenverhalten
15
Japan
10
USA
9
United States
9
Fashion
7
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Marketingmanagement
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Luxusgüter
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Product design
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Journal of fashion marketing and management
The silver market phenomenon : marketing and innovation in the aging society
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Springer eBook Collection
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
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Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
2
Bargain hunting belongers and positive pioneers : key silver market segments in the UK
Sudbury, Lynn
;
Simcock, Peter
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 195-201)
.
2011
Persistent link: https://www.econbiz.de/10008746029
Saved in:
3
Changing consumer values and behavior in Japan : adaptation of Keio Department Store, Shinjuku
Enomoto, Nozomi
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 175-193)
.
2011
Persistent link: https://www.econbiz.de/10008746030
Saved in:
4
Silver pricing : satisfying needs is not enough ; balancing value delivery and value extraction is key
Lippert, Stefan
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 161-173)
.
2011
Persistent link: https://www.econbiz.de/10008746031
Saved in:
5
Current strategies in the retail industry for best-agers
Arnold, Gunnar
;
Krancioch, Stephanie
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 149-159)
.
2011
Persistent link: https://www.econbiz.de/10008746032
Saved in:
6
Service innovation : towards designing new business models for aging societies
Reinmoeller, Patrick
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 133-146)
.
2011
Persistent link: https://www.econbiz.de/10008746033
Saved in:
7
Transgenerational design : a heart transplant for housing
Pirkl, James J.
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 117-131)
.
2011
Persistent link: https://www.econbiz.de/10008746034
Saved in:
8
Universal design : innovations for all ages
Gassmann, Oliver
;
Reepmeyer, Gerrit
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 101-116)
.
2011
Persistent link: https://www.econbiz.de/10008746035
Saved in:
9
Designing for everyone, one person at a time
McDonagh, Deana
;
Formosa, Dan
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 91-100)
.
2011
Persistent link: https://www.econbiz.de/10008746036
Saved in:
10
Material innovation in the Japanese silver market
Tomita, Junichi
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 419-434)
.
2011
Persistent link: https://www.econbiz.de/10008746306
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