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isPartOf:"Journal of fashion marketing and management"
~subject:"Asiatisch-pazifischer Raum"
~subject:"Luxury goods"
~subject:"United States"
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Asiatisch-pazifischer Raum
Luxury goods
United States
Target group
15
Zielgruppe
15
Consumer behaviour
10
Konsumentenverhalten
10
Fashion
7
Mode
7
USA
5
Advertising effects
3
China
3
Jugendliche
3
Luxusgüter
3
Werbewirkung
3
Youth
3
Bekleidung
2
Clothing
2
Comparison
2
Frauen
2
Japan
2
Market research
2
Marktforschung
2
Print advertising
2
Printwerbung
2
Vergleich
2
Women
2
Advertising
1
Asia-Pacific region
1
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1
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1
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Brand extension
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Adomaitis, Alyssa Dana
1
Amatulli, Cesare
1
Carpenter, Jason M.
1
Cauberghe, Verolien
1
Gao, Ling
1
Guido, Gianluigi
1
Ha, Sejin
1
Hermans, Charles M.
1
Hodges, Nancy
1
Hudders, Liselot
1
Johnson, Kim P.
1
Kim, Yun-hee
1
Moore, Marguerite
1
Norton, Marjorie J. T.
1
Parker, R. Stephen
1
Schaefer, Allen D.
1
Taylor, Gail
1
To, Chester Kin-man
1
Wang, Chiu-han
1
Watchravesringkan, Kittichai
1
Yu, Shubin
1
Zhang, Zhiming
1
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Journal of fashion marketing and management
Journal of advertising research
20
Journal of advertising : official publication of the American Academy of Advertising
15
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
Health marketing quarterly
8
Journal of hospitality marketing & management
5
The journal of consumer marketing
5
The silver market phenomenon : business opportunities in an era of demographic change
5
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
International journal of retail & distribution management
4
JMM : the international journal on media management
4
Psychology & marketing
4
The advertising and consumer culture reader
4
The silver market phenomenon : marketing and innovation in the aging society
4
Young consumers : insight and ideas for responsible marketers
4
A - N
3
Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of historical research in marketing
3
Luxury marketing : a challenge for theory and practice
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of brand management : an international journal
3
After sixty : marketing to baby boomers reaching their big transition years
2
Global journal of business research : GJBR
2
International journal of nonprofit and voluntary sector marketing
2
International journal of sport management and marketing : IJSMM
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing theory and practice
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of vacation marketing : an international journal
2
Marketing intelligence & planning
2
Marketing management : a cultural perspective
2
Testimonial advertising in the American marketplace : emulation, identity, community
2
The Routledge companion to advertising and promotional culture
2
Advertising and consumer psychology
1
Advertising and violence : concepts and perspectives
1
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ECONIS (ZBW)
9
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1
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9
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9
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date (newest first)
date (oldest first)
1
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
2
Determinants of purchasing intention for fashion luxury goods in the Italian market : a laddering approach
Amatulli, Cesare
;
Guido, Gianluigi
- In:
Journal of fashion marketing and management
15
(
2011
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10008990983
Saved in:
3
Store attributes influencing relationship marketing : study of department stores
Wang, Chiu-han
;
Ha, Sejin
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 326-344
Persistent link: https://www.econbiz.de/10009268720
Saved in:
4
Exploring consumers' adoption of highly technological fashion products : the role of extrinsic and intrinsic motivational factors
Watchravesringkan, Kittichai
;
Hodges, Nancy
;
Kim, Yun-hee
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 263-281
Persistent link: https://www.econbiz.de/10003985985
Saved in:
5
Fashion marketing and management in the Asia-Pacific region
Taylor, Gail
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003904736
Saved in:
6
Potential niche markets for luxury fashion goods in China
Gao, Ling
;
Norton, Marjorie J. T.
;
Zhang, Zhiming
;
To, …
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 514-526
Persistent link: https://www.econbiz.de/10003904755
Saved in:
7
Information source usage in teen apparel purchases : China, Japan and the Unites States
Schaefer, Allen D.
;
Parker, R. Stephen
;
Hermans, Charles M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 541-552
Persistent link: https://www.econbiz.de/10003904780
Saved in:
8
Advertisements: interpreting images used to sell to young adults
Adomaitis, Alyssa Dana
;
Johnson, Kim P.
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 182-192
Persistent link: https://www.econbiz.de/10003737159
Saved in:
9
Intergenerational perceptions of market cues among US apparel consumers
Moore, Marguerite
;
Carpenter, Jason M.
- In:
Journal of fashion marketing and management
12
(
2008
)
3
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003761547
Saved in:
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