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isPartOf:"Journal of fashion marketing and management"
~subject:"Bloggers"
~subject:"Clothing industry"
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Clothing industry
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2011
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Casais, Beatriz
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Gomes, Lucilene Ribeiro
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Journal of fashion marketing and management
International journal of market research
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ECONIS (ZBW)
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Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
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2
Organic and amplified eWOM in consumer fashion blogs
Kulmala, Marianne
;
Mesiranta, Nina
;
Tuominen, Pekka
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10009732068
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