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isPartOf:"Journal of fashion marketing and management"
~subject:"Bloggers"
~subject:"Online-Marketing"
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Online-Marketing
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2011
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Bekleidungsindustrie
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Fashion blogs
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Casais, Beatriz
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Gomes, Lucilene Ribeiro
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Journal of fashion marketing and management
Cowles Foundation Discussion Paper
3
Rheinwerk Computing
3
Digitale Kommunikation
2
Electronic commerce research and applications
2
International journal of electronic business
2
International journal of internet marketing and advertising : IJIMA
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Journal of advertising research
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
New directions in tourism analysis
2
Advances in social networking and online communities (ASNOC) book series
1
Advances in social networking and online communities book series
1
Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC 2010, Toronto, ON, Canada, May 10, 2010, and TADA 2010, Cambridge, MA, USA, June 7, 2010 ; revised selected papers
1
American economic journal : a journal of the American Economic Association
1
Business information systems workshops : BIS 2012 international workshops and future internet symposium, Vilnius, Lithuania, May 21-23, 2012 ; revised papers
1
Cowles Foundation discussion paper
1
E-marketing ; Vol. 1
1
ERIM report series research in management
1
East China Normal University scientific reports : subseries on data science and engineering
1
Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
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Facetten der Digitalisierung : Chancen und Herausforderungen für Mensch und Management
1
Grundlagen Onlinemarketing : SEO, SEA und Social Media
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook of research on integrating social media into strategic marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of business information systems : IJBIS
1
International journal of hospitality management
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International journal of management concepts and philosophy : IJMCP
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International journal of services and operations management : IJSOM
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International journal of sport management and marketing : IJSMM
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International journal of technology marketing : IJTMkt
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Internet applications in Euromarketing
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Journal of electronic commerce research : JECR
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Journal of internet commerce
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : innovations in planning and applied research
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Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
2
Organic and amplified eWOM in consumer fashion blogs
Kulmala, Marianne
;
Mesiranta, Nina
;
Tuominen, Pekka
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10009732068
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