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isPartOf:"Journal of fashion marketing and management"
~subject:"Bloggers"
~subject:"Viral marketing"
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Bloggers
Viral marketing
Fashion
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Web analytics
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Webanalyse
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Web 2.0 technologies
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Web 2.0-Technologien
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2011
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Bekleidungsindustrie
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Brand management
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Clothing industry
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Consumer behaviour
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Corporate reputation
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Crisis management
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Fashion blogs
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Finland
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Firmenimage
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Internet marketing
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Konsumentenverhalten
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Casais, Beatriz
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Gomes, Lucilene Ribeiro
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Journal of fashion marketing and management
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of internet commerce
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of targeting, measurement and analysis for marketing
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Journal of vacation marketing : an international journal
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Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
2
Organic and amplified eWOM in consumer fashion blogs
Kulmala, Marianne
;
Mesiranta, Nina
;
Tuominen, Pekka
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10009732068
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