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isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Leavell, J. Paul"
~person:"Navarro, Salvador"
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2
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Leavell, J. Paul
Navarro, Salvador
Murthi, B. P. S.
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Palmatier, Robert W.
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Journal of financial services marketing : JFSM
Journal of the Academy of Marketing Science
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Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
2
Point redemption matters : a response to Murthi et al (2011)
Leavell, J. Paul
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
4
,
pp. 298-307
Persistent link: https://www.econbiz.de/10011594163
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