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isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Navarro, Salvador"
~person:"Roehm, Michelle L."
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Navarro, Salvador
Roehm, Michelle L.
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Journal of financial services marketing : JFSM
Journal of the Academy of Marketing Science
Marketing letters : a journal of research in marketing
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Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
2
The influence of redemption time frame on responses to incentives
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 363-375
Persistent link: https://www.econbiz.de/10009295490
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